Spend A Day with a Florist in barcelona

Mornings in la floresta

I wake up early. Always have. There’s something about the quiet of the morning in La Floresta, a small residential neighborhood tucked in the mountains just outside of Barcelona. The trees, the birds, the fresh mountain air - that grounds me before the day begins.

The very first thing I do is spend time with my dogs. No phone, no rush.

After that moment of calm, I take a moment to review everything for the day ahead. I always make sure I have everything packed and ready, including the list of flowers I’ve planned in advance for the week - each one chosen carefully based on upcoming projects, seasonal availability and the needs of my clients.

Heading to the Flower Market

Every Monday, I head to Mercat de Flor i Planta Ornamental de Catalunya in Vilassar de Mar. It’s where I source all my flowers for the week.

The market opens at 8 AM and I love being there as the doors open. The energy is electric - growers chatting, colours bursting everywhere, the smell of petals in the air.

I go there because the flowers are grown locally by Catalan horticulturists who care deeply about what they do. I’ve built strong connections with many of them over the years. I ask questions, I learn, I get inspired. The first walk through the market is about instinct - what catches my eye, what feels in season, what excites me.

Then I go back through and start building my selection more intentionally, depending on what’s on that week - sometimes it's for a set design, other times for event or simply a creation for a collaboration.

BACK TO THE STUDIO

Once I’ve chosen the flowers, I return to my studio in La Floresta.

The first task? Hydration and prep. Before any bouquet or arrangement can begin, every stem needs to be trimmed, cleaned and placed in fresh water.

It’s a meditative process - slow, necessary and often overlooked.

Then comes the creative part. Every week, I work on floral pieces for Dior, aligning with their seasonal collections. I also prepare creations for some private clients and if there’s an upcoming workshop or event, I may go back to the market mid-week to make sure I’m using the freshest possible flowers.

More Than Just Flowers

Being a florist isn’t just about making beautiful arrangements. It’s a full creative and entrepreneurial job.

After creating, I spend time developing presentations, brainstorming for future collaborations and communicating with clients.

When I’m preparing for a set design or a branded event, I always make sure to dive deep into the brand’s identity. I want every floral concept I present to feel tailored, intentional and full of meaning.

I might spend hours developing moodboards, sketching ideas and writing proposals that reflect that unique vision.

ROOTED IN RYTHM

No two Mondays are ever the same, but this rhythm - starting with nature, connection and intention - is what keeps me rooted.

Whether I’m sourcing garden roses, assembling wild arrangements or crafting immersive installations, I approach it all with a sense of purpose and joy.